05. May 2009

HARTING scores at the HANNOVER MESSE - Most attractive give-away and gratifying visitor frequency

A satisfied crew at the main stand of the HARTING Technology Group.

The lively flow of visitors to and from the stand of the HARTING Technology Group struck an upbeat note and generated a positive outlook at this year’s HANNOVER MESSE.

“It was the right decision to present our offerings in the usual generous format – also in this year,“ explained Dietmar Harting. As opposed to many exhibitors, the stand of the Espelkamp headquartered, family owned and managed company had not been downsized. Consequently, the Technology Group was able to present itself from its best sides.

And the concept was more than well received: especially the cuddly little cheetahs and the cheetah-look box ties of our staff at the stand attracted a good deal of attention. The cheetah symbolizes the new HARTING technology “Fast Track Switching“ which placed the company on the nominee shortlist for the coveted Hermes Award bestowed by the HANNOVER MESSE, proof positive of our innovative prowess. RFID technology featured prominently as another highlight at this year’s stand. Naturally, these attractions also prompted a number of high ranking guests to pay a visit to our stand in Hall 11. The Harting family had the opportunity to demonstrate the company’s product novelties to Hartmut Schauerte, Parliamentary State Secretary to the Federal Minister of Economics and Technology. Christa Thoben, Minister of the Economy of the Federal State of North-Rhine Westphalia also took time for some first hand information on the latest developments at HARTING. Among our foreign visitors, we welcomed Viktor Padalko Ukraine’s deputy minister of economic policy. Hailing from closer to home, Heinrich Vieker, mayor of the municipality of Espelkamp, and Michael Buhre, mayor of the municipality of Minden attended this key event and paid extensive visits to our stand. Dr. Ralf Niermann, chief administrative officer of the district of Minden-Lübbecke was also among the visitors seen at the stand of the Technology Group.

The young crowd was out in force at HARTING’s TectoYou stand. A wide range of games inviting students to test their technical savvy and skills met with considerable enthusiasm, as well as the straw hat that also went to best gaming buffs as a prize. Given the glorious sunny weather, HARTING’s nifty headgear was soon to be seen all across the fairgrounds. One of the trade journalists covering the fair praised our hat as the most attractive give-away of the entire event. HARTING had invited young people from the entire district of Minden-Lübbecke to Hanover where they had ample opportunity to test their technical aptitude and skills. In addition, a host of other visitors were eager to test their proficiency. “It is very important for us to generate enthusiasm for technical vocations, especially among young people, and to encourage them to discover their capabilities. With this year’s activities revolving around TectoYou we have succeeded once again in doing precisely this,“ as Margrit Harting was happy to relate.

Apart from the lively TectoYou activities, there was plenty of RoboCup action highlighting fun and games with technology and the young people engrossed in the contests. While the robot soccer stars from all over the world squared off on the pitch, visitors could also challenge an artificial intelligence enabled contester on the Carrera model racetrack. The computer controlled Neuroracer presented a formidable challenge.

The entire Harting family was very satisfied with the outcome of this year’s trade fair: “Here in Hanover we have been able to impressively demonstrate how important it is in times of crisis to champion innovations and actively shape the future – whether by developing new products or addressing young people who may soon be our employees of the future.“